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1.
What Is Coaching?*
Professional Coaching is a
professional partnership between a qualified
coach and an individual or team that
supports the achievement of extraordinary
results, based on goals set by the
individual or team. Through the process of
coaching, individuals focus on the skills
and actions needed to successfully produce
their personally relevant results.
The individual or team chooses the focus of
conversation, while the coach listens and
contributes observations and questions as
well as concepts and principles which can
assist in generating possibilities and
identifying actions. Through the coaching
process the clarity that is needed to
support the most effective actions is
achieved. Coaching accelerates the
individual's or team’s progress by providing
greater focus and awareness of possibilities
leading to more effective choices. Coaching
concentrates on where individuals are now
and what they are willing to do to get where
they want to be in the future. ICF member
coaches recognize that results are a matter
of the individual's or team’s intentions,
choices and actions, supported by the
coach's efforts and application of coaching
skills, approaches and methods.
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2. What are the benefits of coaching?**
Life coaching helps
clients achieve results and sustain life-changing behavior
in their lives and/or careers. Life coaching addresses the
whole person – with an emphasis on producing action and
uncovering learning that can lead to more fulfillment, more
balance, and a more effective process for living.
Imagine a relationship where the total focus is on you, on
what you want in your life, and on what will help you
achieve it. The coaching relationship is like that. It’s
unique. There is no other relationship in our lives that
consistently offers this extraordinary level of support and
encouragement. This relationship is like having your own
personal navigator for the journey of your life: someone who
will help you find your way and stay on course.
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3. How can you determine if
coaching is right for you?*
To determine if you could benefit from coaching, start by
summarizing what you would expect to accomplish in coaching.
When someone has a fairly clear idea of the desired outcome,
a coaching partnership can be a useful tool for developing a
strategy for how to achieve that outcome with greater ease.
Since coaching is a
partnership, also ask yourself if you find it valuable to
collaborate, to have another viewpoint and to be asked to
consider new perspectives. Also, ask yourself if you are
ready to devote the time and the energy to making real
changes in your work or life. If the answer to these
questions is yes, then coaching may be a beneficial way for
you to grow and develop.
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4. What are some
typical reasons someone might work with a coach?*
There are many reasons that an individual or team
might choose to work with a coach, including but not limited
to the following:
- There is something at
stake (a challenge, stretch goal or opportunity), and it
is urgent, compelling or exciting or all of the above
- There is a gap in
knowledge, skills, confidence, or resources
- A big stretch is being
asked or required, and it is time sensitive
- There is a desire to
accelerate results
- There is a need for a
course correction in work or life due to a setback
- An individual has a style
of relating that is ineffective or is not supporting the
achievement of one’s personally relevant goals
- There is a lack of
clarity, and there are choices to be made
- The individual is
extremely successful, and success has started to become
problematic
- Work and life are out of
balance, and this is creating unwanted consequences
- One has not identified
his or her core strengths and how best to leverage them
- The individual desires
work and life to be simpler, less complicated
- There is a need and a
desire to better organized and more self-managing
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5. How is coaching
delivered? What does the process look like?*
Coaching typically begins with a personal interview
(either face-to-face or by teleconference call) to assess
the individual’s current opportunities and challenges,
define the scope of the relationship, identify priorities
for action, and establish specific desired outcomes.
Subsequent coaching sessions may be conducted in person or
over the telephone, with each session lasting a previously
established length of time. Between scheduled coaching
sessions, the individual may be asked to complete specific
actions that support the achievement of one’s personally
prioritized goals. The coach may provide additional
resources in the form of relevant articles, checklists,
assessments, or models, to support the individual’s thinking
and actions. The duration of the coaching relationship
varies depending on the individual’s personal needs and
preferences.
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6.
How long does a coach work with an individual?*
The length of a coaching partnership varies depending on the
individual's or team’s needs and preferences. For certain
types of focused coaching, 3 to 6 months of working with a
coach may work. For other types of coaching, people may find
it beneficial to work with a coach for a longer period.
Factors that may impact the length of time include: the
types of goals, the ways individuals or teams like to work,
the frequency of coaching meetings, and financial resources
available to support coaching.
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7. How do you ensure a
compatible partnership?*
Overall, be prepared to design the coaching partnership with
the coach. For example, think of a strong partnership that
you currently have in your work or life. Look at how you
built that relationship and what is important to you about
partnership. You will want to build those same things into a
coaching relationship. Here are a few other tips:
- Have a personal interview
with one or more coaches to determine “what feels right”
in terms of the chemistry. Coaches are accustomed to
being interviewed, and there is generally no charge for
an introductory conversation of this type
- Look for stylistic
similarities and differences between the coach and you
and how these might support your growth as an individual
or the growth of your team
- Discuss your goals for
coaching within the context of the coach’s specialty or
the coach’s preferred way of working with a individual
or team
- Talk with the coach about
what to do if you ever feel things are not going well;
make some agreements up front on how to handle questions
or problems
- Remember that coaching is
a partnership, so be assertive about talking with the
coach about anything that is of concern at any time.
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8. Within the partnership, what
does the coach do? The individual?*
The role of the coach
is
to provide objective assessment and observations that foster
the individual’s or team members’ enhanced self-awareness
and awareness of others, practice astute listening in order
to garner a full understanding of the individual’s or team’s
circumstances, be a sounding board in support of possibility
thinking and thoughtful planning and decision making,
champion opportunities and potential, encourage stretch and
challenge commensurate with personal strengths and
aspirations, foster the shifts in thinking that reveal fresh
perspectives, challenge blind spots in order to illuminate
new possibilities, and support the creation of alternative
scenarios. Finally, the coach maintains professional
boundaries in the coaching relationship, including
confidentiality, and adheres to the coaching profession’s
code of ethics.
What does coaching ask of an
individual? To be successful, coaching asks certain things
of the individual, all of which begin with intention….
-
Focus—on
one’s self, the tough questions, the hard truths--and
one’s success
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Observation—the
behaviors and
communications of others
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Listening—to
one’s intuition, assumptions, judgments, and to the way
one sounds when one speaks
-
Self discipline—to
challenge existing attitudes, beliefs and behaviors and
to develop new ones which serve one’s goals in a
superior way
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Style—leveraging
personal strengths and overcoming limitations in order
to develop a winning style
-
Decisive actions—however
uncomfortable, and in spite of personal insecurities, in
order to reach for the extraordinary
-
Compassion—for
one’s self as he or she experiments with new behaviors,
experiences setbacks—and for others as they do the same
-
Humor—committing
to not take one’s self so seriously, using humor to
lighten and brighten any situation
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Personal control—maintaining
composure in the face of disappointment and unmet
expectations, avoiding emotional reactivity
-
Courage—to
reach for more than before, to shift out of being fear
based in to being in abundance as a core strategy for
success, to engage in continual self examination, to
overcome internal and external obstacles.
The
role of the individual or team
is to create the
coaching agenda based on personally meaningful coaching
goals, utilize assessment and observations to enhance
self-awareness and awareness of others, envision
personal and/or organizational success, assume full
responsibility for personal decisions and actions,
utilize the coaching process to promote possibility
thinking and fresh perspectives, take courageous action
in alignment with personal goals and aspirations, engage
big picture thinking and problem solving skills, and
utilize the tools, concepts, models and principles
provided by the coach to engage effective forward
actions.
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9.
What are the factors that should be considered when looking
at the financial investment in coaching?*
Working with a coach requires both a personal
commitment of time and energy as well as a financial
commitment. Fees charged vary by specialty and by the level
of experience of the coach. Individuals should consider both
the desired benefits as well as the anticipated length of
time to be spent in coaching. Since the coaching
relationship is predicated on clear communication, any
financial concerns or questions should be voiced in initial
conversations before the agreement is made.
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10. How is coaching distinct from other
service professions?*
Professional coaching is a distinct service which
focuses on an individual’s life as it relates to goal
setting, outcome creation and personal change management. In
an effort to understand what a coach is, it can be helpful
to distinguish coaching from other professions that provide
personal or organizational support.
-
Therapy—Coaching
can be distinguished from therapy in a number of ways.
First, coaching is a profession that supports personal
and professional growth and development based on
individual-initiated change in pursuit of specific
actionable outcomes. These outcomes are linked to
personal or professional success. Coaching is forward
moving and future focused. Therapy, on the other hand,
deals with healing pain, dysfunction and conflict within
an individual or a relationship between two or more
individuals. The focus is often on resolving
difficulties arising from the past which hamper an
individual's emotional functioning in the present,
improving overall psychological functioning, and dealing
with present life and work circumstances in more
emotionally healthy ways. Therapy outcomes often include
improved emotional/feeling states. While positive
feelings/emotions may be a natural outcome of coaching,
the primary focus is on creating actionable strategies
for achieving specific goals in one's work or personal
life. The emphasis in a coaching relationship is on
action, accountability and follow through.
-
Consulting—Consultants
may be retained by individuals or organizations for the
purpose of accessing specialized expertise. While
consulting approaches vary widely, there is often an
assumption that the consultant diagnoses problems and
prescribes and sometimes implements solutions. In
general, the assumption with coaching is that
individuals or teams are capable of generating their own
solutions, with the coach supplying supportive,
discovery-based approaches and frameworks.
-
Mentoring—Mentoring,
which can be thought of as guiding from one’s own
experience or sharing of experience in a specific area
of industry or career development, is sometimes confused
with coaching. Although some coaches provide mentoring
as part of their coaching, such as in mentor coaching
new coaches, coaches are not typically mentors to those
they coach.
-
Training—Training
programs are based on the acquisition of certain
learning objectives as set out by the trainer or
instructor. Though objectives are clarified in the
coaching process, they are set by the individual or team
being coached with guidance provided by the coach.
Training also assumes a linear learning path which
coincides with an established curriculum. Coaching is
less linear without a set curriculum plan.
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* Frequently Asked Questions About Coaching
International Coach Federation.
** Co-Active Coaching Laura Whitworth, et al
2007
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